Enticing offers – incentives – giveaways

Campaigns aimed at attracting attention to a product or service are often supported by some form of promotion, which may include a tantalising offer, an encouraging incentive or simply something apparently for nothing more other than showing interest.

Eye-catching material in the media, or a direct mail piece offering a free gift or service, often form part of this method of motivating interest and purchase, encouraging loyalty or recruiting participation.