The demand for print
Brochures, technical literature, sales aids, binders, direct mail, posters, banners, point-of-sale, packaging, newsletters, stationery – they amount to a lot of trees and plastic!
Today, electronic media, print-on-demand, e-mail and website data all offer steep competition for a share of tight marketing budgets. Short-run digital printing, including personalisation, has a part to play, especially in direct mail. Sometimes though, only high quality press and finishing works can deliver the right solution.
To make the most of a marketing budget, your printed matter has to be well considered, written and designed – but of course, it has to be practical and cost-effective too.