Identity – for brands and organisations

A brand or organisation’s identity is a unique statement, it has to do a lot to be effective. Logotypes, symbols, signage and livery are just the most obvious visual elements of an identity.

 

Of course, identity is more than just a letterheading, the name on the pack and the sign above the door – it is also the way phones are answered, a certain calibre of personnel, ethical and style commitments and much, much, more.