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© 2019 by David Davies.

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CLIENT

KloBER

Back at the turn of the century, in conjunction with NBAT (the London-based construction industry marketing agency) we won the opportunity to launch Klober UK's Permo, their new roofing breather membrane. The enduring relationship begun with a campaign known as 'The boys'. Our trade publication ads hit the right spot with a group of 'boys' asking if they could 'take a breather' – differentiating Klober from the competition with an audacious yet very successful approach.


This success led to creating all Klober's multiple marketing and branding projects. These included the generation of campaigns for advertising and sales promotion, staging their exhibitions and seminars, creating product and corporate literature, technical product guides, packaging and P.O.S. 

Red ads 3

Continuing with the attractive 'Red' ads theme, they helped to bring about a remarkable surge in sales.