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CLIENT

LONGCLIFFE

Longcliffe is a market leader, at the forefront of the excavation, purifying and processing of both low- and high-tech limestone products. It is renowned for having excellent logistics, efficiently delivering cost-effective 21st century products and service to a loyal client base in a competitive, mainly commodity-based market sector.

 

The purpose of this project was to provide a corporate branding guide for those working with Longcliffe – to maintain the correct usage of the company’s corporate identity on projects involving visual communication.

 

This new edition of the Longcliffe logotype has been created to replace all existing versions. It has been completely redrawn to achieve optimum clarity in all reproduction formats, including digital and print media, signage and livery.

Longcliffe branding guide cover

Finding they had sixteen versions of their corporate logotype in circulation, the client commissioned a rationalisation and digitisation project. The guide was produced at the end of the project to provide the client, their staff, partners and suppliers with a unified approach to portraying their brand's identity.